When it originally debuted near the start of the new millennium, the Toyota Tundra was considered by many people to be the first import-brand full-size pickup truck to truly go head-to-head against the Big Three's pickups. It had a lot of things in its favor, including a refined V8 engine and the backing of Toyota's reputation for reliability and durability.
However, the first-generation Toyota Tundra ultimately found more of an audience with recreational pickup buyers than with hard-core users. Not quite full-size in dimensions or work capacity, the Tundra appealed to those seeking an easy-to-drive commuter or utility vehicle capable of handling weekend trips to the local home improvement center. Independent contractors, or those with heavy trailers or boats to pull, were put off by the original Tundra's limited body configurations, smaller size and lower tow ratings.
A redesigned Tundra pickup has arrived, however, and with it Toyota hopes this truck will finally attract serious pickup truck buyers. An American-built half-ton truck with true full-size proportions, the second-generation Tundra features Toyota Tundra Accessories like three cab sizes, three bed lengths and a choice of three engines. In every measure, the Toyota Tundra now stands on equal or higher ground than competing half-ton pickups.
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